Claire’s the jewelry hot spot for tweens, teens, and sometimes us grown folks has given their site and products a much needed makeover and SC likes it.
According to Claire’s CEO Gene Kahn “The new claires.com will provide a fabulous opportunity to
deepen our relationships with existing customers, connect with new consumers, and generate a
tremendous amount of enthusiasm for the Claire’s brand by providing a fun and engaging
destination. We believe this innovative interactive approach will resonate with each of our target
customer groups, but with a particular focus on teens. It also strongly supports the brand
transformation we have been pursuing throughout the Claire’s business with substantially
upgraded product, improved stores, and enhanced marketing efforts.”
Cool finger rings
In addition to uprading their products they’re also making blogging part of their new site by adding a section called Style File.
Gene Kahn says, “Blogging will be a major component to interactions on the new Claire’s website. Each and every month, visitors to the site will be introduced to three real‐life teen Style Bloggers chosen from a
national audience. The daily content posted by these three bloggers will include fashion and style
tips, music and pop culture gossip, and chat about their everyday life experiences. The bloggers
will use their own photos and videos instead of traditional studio photography to share their
opinions about trends and products. Site visitors will have the opportunity to interact with the
bloggers by posting comments and questions, sharing posts they especially like on their own social
media pages, and applying to become an official Style Blogger for a future month.”
And if you thought that wasn’t enough, Claire’s is getting in on the Glee action. This month they launched an exclusive Glee Jewelry collection and accessory lines.
According to a press release from Factory PR, “The program will kick-off on September 3rd with
the introduction of three fully-branded GLEE pop-up shops in the Los Angeles, Chicago and New York
Metropolitan areas. These pop-up shops will be followed by a rollout of the line to over 1,500 stores
across the U.S., Canada, and Puerto Rico on September 9th. Claire’s will support the program with an
extensive multi-platform marketing campaign that will include a corporate rebranding and special online
and in-store promotions.
Whether you’re a tween, teen, or full blown adult checkout the new site at Claires