In my opinion the response comes a little too late. Once they were contacted by the NYT a general response should have been made immediately and then a more detailed response should have come atleast a few hours later. They should have called the store manager at 34th street to get their side of the story and then damage control should have been in full effect. The NYT tried to reach H&M 10 times and they received no response. Obviously, there must be some truth to this and they were just caught with their pants down.
Not only do I believe this will happen again, I believe they will try to find a better way to destroy the clothes that doesn’t leave a trail. The bottom line to me is that someone at corporate had to give them the okay to cut up and throw away the clothes. Why would the store do this on their own?